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PERSIAN RUGS – Exceptional Quality

PERSIAN RUGS: HISTORY

The history of the “Persian carpet” is rich and storied, dating back 2500 years. The dawn of carpet weaving in the Persian Empire is widely thought to have been during the reign of Cyrus the Great in the 6th Century BC. In fact, historians and folklorists alike have written about the ruler’s passion for rugs. Some even claim his tomb was strewn with countless priceless rugs. Yet it wasn’t until trade routes from European capitals to the Middle East became widely traveled in the 1500s that Persian rugs grew in popularity. The British, Dutch, French, and Portuguese expanded their power by colonizing less developed parts of the world and established trading posts across the Middle East. Iran began trading with the West and European elite began their obsession with Persian floor coverings they considered works of art. Persian rugs were eventually seen as a status symbol by European connoisseurs and their place in the world as a highly sought after asset was solidified. 

Persian Carpet Demand

 The growing popularity of Persian rugs in the 1700s led to foreign investment in what is now Iran’s second most lucrative export (after oil). In the Victorian era, the British penchant for vibrantly colored ornate floral patterns that mimicked their elaborate gardens led to foreign investment in Iran. Outsized European investment in the Persian rug industry led to increased production and demand. The demand for ever larger Persian carpets and the high value place on artistry helped expand the industry further until Persian carpets became the most coveted of all handmade rugs. 

Persian Rugs - Expensive
An antique Kerman over 100 years old, in very good condition valued at over $100,000.

For an idea of just how prestigious and valued Persian rugs are, consider that the most expensive rug ever sold was an antique Persian carpet sold by Sotheby’s in 2013 for $33 million. The astronomical sale astounded even those who have long been in the rug trade. Like works of art produced by the masters, Persian rugs are held in high regard because of the amount of work, artistry, and detail that goes into hand knotting just one rug. 

PERSIAN RUG CRAFTSMANSHIP

Persian rugs are not only floor covering but works of art known for their rich natural colors and fantastical designs. They are made with organic wool, silk, and cotton and are dyed with natural coloring. The work and importance placed on high quality at every step of the process is instrumental in adding to the beauty of these rugs. 

Persian rug Paisley Allover pattern
Paisley Allover pattern Persian Kerman rug – Oversized at 11 X 17 – Excellent condition – 250 KPSI

Intricate patterns that have evolved over centuries are a hallmark of Persian rug design. The majority of rugs made in Iran have floral detailing. Flowers and other botanical and natural elements make up the smallest details. However, the way to identify a rug’s town, city, or region of origin, which is how Persian rugs are identified, is to step back and look at the big picture. 

Persian Rug Designs

The center medallion is an uber present feature. Many Persian carpets incorporate a central ornate element, a sort of chandelier of floor covering. Isfahan, Nain, Kashan, Kerman Tabriz, Mashad, are all examples of Persian rugs that very often have a center medallion. Medallions can vary and one of the most discreet and tasteful versions, the Mahi (elongated lozenge), is popular in very fine rugs made in Tabriz. By contrast, the circular or hexagonal medallion with protruding floral points and elements are typical of fine Isfahan and Nain rugs. 

Persian Rug Kashan
A typical Kashan with a center medallion. These rugs are high quality, inexpensive and the choice for many middle class Persians.

The second most prevalent persian rug design is the Allover pattern, so called because a single flower or paisley shape (also called a Boteh) is repeated on the majority of the carpet and framed by a border that esthetically unifies the Allover design. Another common Allover pattern is the Herati, which consists of four leaves for four corners accentuated by other understated floral elements and then repeated all over the rug. 

Heriz and Tribal rugs utilize designs that are more geometric or abstract and look very different from their cousins from other Iran provinces. Yet in fact their base elements evolved from the natural world just like the more ornate Persian designs. Over centuries the rug weaving artists melded the designs created by artisans of the royal court with the designs often seen in practical carpets woven by nomads. The geometric shapes we see in Bakhtiar, Hamadan, Nahavand, and especially Heriz rugs are the product of this progression.

PERSIAN CARPETS HAND KNOTTED CONSTRUCTION

Persian carpets are woven on looms. These frames hold two threads through which the knots are pulled and knotted. The threads held taut vertically are called the warp. The weft runs horizontally weaving in and out through the vertical warp threads. Persian rugs are exclusively made of wool, silk, and cotton. Occasionally, instead of sheep’s wool, camel or goat wool is used, but never synthetic material in hand knotted Persian rugs. The foundation can be made of cotton, sometimes silk. And the weave consists of wool or silk, sometimes both. The width of a Persian rug is determined by the width of the loom, unless two pieces are sewn together.

Persian Carpet Red medallion
A wide Persian rug requires a loom equally wide.

As each knot is made on the loom, the rug begins, ever so slowly to take shape. An image emerges and the feel and density of the rug is determined by the material, tightness (knots per square inch), and the height of the pile. High knot density often signals high quality. The origin of a Persian carpet identifies the rug. Experts and even connoisseurs can identify rugs by looking at the design, material, density, and colors. 

The Persian Knot

One of the unifying elements of Persian carpets is the Persian knot, or asymmetrical knot. Most Persian rugs utilize this knot in which the yarn goes full circle around one warp thread and then is slipped under the adjacent thread before being pulled through to form the pile. This knot can be tighter and is better for intricate design work. Other knots, such as the Turkish or the Jufti knots are tied around two or four warp threads making for larger knots and limited precision in design.

The fineness of a Persian rug is often measured by the number of knots per square inch. Handmade rugs can range anywhere from 16 up to 800 knots per square inch. The rarest and finest ever known have reached up to 3300 KPSI, a feat that can only be achieved with silk threads and a silk foundation. Once the weave of the rug is complete, it is often finished off by creating fringe with the warp end. 

PERSIAN RUG VALUE

Each Persian carpet is a unique work that takes skill, time, and quality material. The distinct designs also add value, all of which adds to the cost of acquiring handmade Persian decor floor coverings. With online options such as Handknotted.com, consumer prices have declined over the years and are fast challenging the idea that Persian rugs are expensive and out of reach for ordinary customers.

Persian carpet estimate - collectible asset
Persian rugs consistently rise in value making them a collectible asset and investment. This Persian Tabriz is valued around $30,000 and rising.

Yet because of the rare cases that make headlines when fine antique pieces are sold at auction for millions of dollars, some contemporary buyers believe all Persian rugs are expensive. Prices vary according to age, origin, and condition of the Persian rug, and if you’re looking to enhance your home or other interior, you don’t necessarily need to break the bank. In some cases a new or semi-antique Persian rug can seem like a bargain compared to some synthetic mass-manufactured rugs.

AUTHENTIC PERSIAN RUGS

How can you tell if a rug is an authentic handmade Persian rug? There are several ways to differentiate between machine made rugs and handmade Persian rugs. The first step is to turn the rug over or flip a corner over and check the back. The back of a rug holds many secrets. Although machine made rugs can be beautiful additions to any space, if you’re looking for an authentic handmade piece, the back will hold the answer. Machine made rugs are generally woven on power looms that create uniform knots. The knots on the back of these rugs look like identical soldiers in an army. There are no variations in size, tightness, or color and everything is completely consistent and even. For authenticity, look for slight imperfections that characterize handmade pieces. Unless you are looking at an extremely fine silk rug with 700 knots or more, which will look remarkably uniform, there will alway be a slight imperfection. 

Authentic Silk Persian Rug
An authentic silk Qom rug with 420 knots per square inch

Another element to check on the back is the design. In authentic Persian rugs the design is just as apparent on the back side as on the front. Actually, the better the quality of the rug, the more beautiful the back is. The more knots per square inch the more delicate and apparent the design is not only on the front, but also on the back of a rug. 

Also, examine the fringe closely.  In handmade pieces, even if the fringe is braided or tied off as opposed to dangling, it will still be a region that extends from the carpet itself, from the warp. Machine made rugs generally use fringes that are completely separate pieces sewn onto the end of the carpet. 

Persian Carpets Shine With Use

In wool rugs, another way to discern authenticity, particularly in vintage and antique rugs, is to look for patina. Over time, the high fatty lanolin content of fine wool will give the rug a lovely patina, or shine. It’s not the shine of silk but an understated glow that develops over time with use.

Persian Rug from Farahan with patina
A large semi-antique Farahan Persian rug with Patina

If you’re still not sure, go with your gut and remember to look for defining features. Machine made rugs are made from so many different materials. Some use wool and cotton, natural fibers, but other materials such as nylon, polyester, and olefin synthetic fibers are more common. Synthetic uniformity suggests machine made. Natural imperfections convey authenticity. 

Related to the question of authenticity is the common phrase “the Persian flaw.” When Iranians use the phrase, the flaw in question is implied to be deliberate. The phrase is believed to originate from the intentional mistakes some weavers incorporated into their rugs. Fusing folklore with religion, the idea was that only God’s creations could be perfect, and so to weave a perfect rug would be an insult to God. Sounds a bit egotistical though—that these weavers believed they were capable of perfection.

PERSIAN RUG NAMES

Persian rugs are categorized by their city or region of origin. Tabriz rugs hail from Iran’s historic Azerbaijan region nestled in the Quru River valley. It is Iran’s closest hub to Europe and major rug producing region. Isfahan rugs likewise are produced in Isfahan and are known for their beauty and quality. Shah Abbas the Great was an inspired King and a patron of the arts. He moved Iran’s capital to Isfahan and launched an artistic renaissance in the 16th century which gave rise to “The Golden Age of Persian Weaving.”

Kerman rugs  (also spelled Kirman) are generally made in the south central part of Iran known by the same name. It is the name of a city and a province. In the 18th century, rugs made in the Kerman province were renowned as the best in Persia. Likewise Bakhtiar rugs are made by the Bakhtiari tribespeople who roam the Zagros Mountain region. They are famed for their treks through dangerous terrain as well as their earth toned carpets. Their rich-hued works often depict the four seasons the Bakhtiari people have come to respect and mark their migrations.

FAMOUS PERSIAN RUGS

Largest Persian Rug

The largest rug ever made in the world was made in Iran by the Iran Carpet Company for the Abu Dhabi mosque. It is over 60,000 square feet (5,630 square meters) and was made in nine sections that were then assembled together inside the mosque in 2007.

Largest rug in the world
Assembling the largest Persian rug ever made

Most Expensive Persian Carpet

The most expensive rug ever sold was an antique 17th century Persian rug. According to Sotheby’s the rug is a “sickle-leaf, vine scroll and palette vase-technique carpet” that most likely was made in Kerman. In 2013, it sold for $33 million at auction in London. 

The most expensive carpet ever sold
Most expensive rug ever sold – Sotheby’s $33 million

Magic Carpet

The so-called “Carpet of Wonder” located in Muscat, Oman in the Sultan Qaboos Grand Mosque is renowned for size and quality. It took 600 workers four years to construct. A total of 12 million human hours of work went into this wondrous piece.

The Magic Carpet
The Carpet of Wonder

The Finest Persian Rug

The most famous and important rug is considered to be the Ardabil Carpet, which is actually two rugs. The larger rug resides in the Victoria and Albert Museum in London. It was  restored and reconstructed in the 19th century and is the better preserved of the two. The original date of completion is inscribed on the London rug and the Hijra date corresponds to the years 1539-40. The second smaller rug is in the Los Angeles County Museum of Art. The nearly identical rugs have a gorgeous Tabriz design with a central medallion and intricate unifying floral designs which surround it. 

The finest Persian Rug
The Ardabil Carpet

The truth is you don’t need to be a connoisseur, have $33 million dollars, live in a palace to own and enjoy a beautiful Persian rug. All you need is a sense of appreciation and good taste.

Hand knotted

Wild Interiors: The Natural World Depicted in Hand Knotted Rugs

Biological Need

Humans have an innate need and desire to be close to the natural world, especially plants and animals. This may be because more than 99 percent our evolutionary history was spent out in the wild. Yet the rise of cities in the last several centuries has meant more and more humans are isolated from the natural world. This is unfortunate because scientific evidence shows that a person’s well-being is closely linked to the amount of contact they have with the natural world. Humans are less stressed and more relaxed the more time they spend in nature. 

In many parts of the Middle East, city planners noticed the decline in people’s mental and physical health centuries ago and began to rectify the problem through art and architecture. The construction of mosques, weaving of tapestries and rugs and other forms of art in the Middle East was partially aimed at bringing the serenity of nature to the spaces we occupy in cities. Rug weavers found inspiration in and brought the longed-for natural world into their designs. Beautiful florals and animal depictions grew in popularity. 

Illustrates natural world depicted in rugs
Antique Tabriz Persian Rug with lush gardens. Handknotted.com

The Garden and the Hunt

Aside from repeated floral designs, the two most common types of realistic, as opposed to abstract, depictions of wildlife and nature found in hand knotted carpets are the Tree of Life motif and Hunting scenes. In these two types of rugs, designers and weavers use animals and nature symbolically to represent prevalent ideas and values in their culture and origin, many of which relate to respect for nature, the human life cycle, and religion.

The Garden, also referred to as Tree of Life or Paradise motif, and the Hunt can be naturalistic or lean towards the mythical and abstract. Many rugs depict magical elements from tiny songbirds, often the nightingale in Persian rugs, to large majestic peacocks, lions, and even bears. Countless deer are often present as fish swim by in streams. Huntsmen mounted on muscular horses in motion jump over these streams as foxes look on. 

In a Tree of Life motif, the tree or trees usually sprout from the base of the carpet field and branch out poetically to fill the rest of the “canvas” with leafy branches on which sit colorful delicate birds. More often than not there is a flowing stream with other animals strolling along its banks. Larger birds might sweep across the sky protecting or preying on the scene below. Alternatively, there can be a pool of water at which larger animals might drink and frolic. Tree of Life pictorials represent eternal life, on earth and in heaven. The symbolism is derived from many religions and evokes what is divine.

Symbols and Meanings

The elements of The Garden and The Hunt rugs can have profound or whimsical meaning. Tree of Life motifs signify truth and understanding as well as a path from Earth to Heaven. Birds are ubiquitous in many Persian rugs and as a whole represent power, happiness, and love. A resting eagle symbolizes honor and high principles. An eagle in flight is said to bring good fortune. A parrot touts evasion of danger and stands for protection while a peacock takes that concept to the highest level, symbolizing divine immortality and divine protection. Many also equate peacocks with nobility and royalty. Unfortunately, some birds do not portend good thing. Ravens and owls almost always represent bad luck and death. 

Persian, Turkish, and Kurdish rugs are also rife with fish or “mahi.” Fish symbolize prosperity and good fortune. Camels represent strength and endurance. Scorpions, spiders, and other venomous creatures are also occasionally woven into the design and are said to protect their owner from destructive forces. In mythical portrayals of the Tree of Life there is often a dragon present, which represents wisdom and power, and serves as a guardian of the tree of life. 

Rug with animals and meaning of the symbolism
Ghashghaei Persian Rug depicting a Lion, which represents power, masculinity, and nobility.

Hunting Scenes in Persian Rugs

Finely woven and highly detailed pictures of hunting scenes woven into the design of a Persian rug were originally only made for royals to represent the masculinity of Shahs, in contrast to the feminine florals of traditional rugs. We know the hunting scene design emerged at the latest in the mid-16th century because a fine example of it made in Kashan is on exhibit in the Museo Poldi Pezzoli in Milan. Animals depicted in hunting scenes includes not only horses and dogs, but also camels, deer, gazelle, elephants, rabbits, various birds, such as the peacock. 

Hunting dogs indicate glory and honor. Many of the finest hunting pictorials have been made in Isfahan, Kashan, Kerman, Tabriz, and Qom. These rugs are almost always finely knotted ranging from 350 kpsi up to 700 kpsi. They are also highly valuable and owners generally do not place these rugs under foot but rather hang them up on walls as art.

Hunting design in an Isfahan rug
A Hunting scene depicted in an Isfahan rug. This one is an affordable version and still beautiful and unique. Handknotted.com

Animal Motifs in non-Persian Rugs

Animals depicted in rugs made in North Africa, China, India, Eastern Europe and tribal rugs from around the world contain more figurative pictorials. These rug weaving cultures rely heavily on more abstract non-realistic designs. Rustic or nomadic carpets made by these cultures favor game animals, dogs, camels, horses, chickens, and insects. In the Caucasus, dragons represent immense power. Across cultures ram horns appear on tribal rugs to symbolize masculinity, strength, and heroism. The Phoenix personifies majesty and beauty in China and eternal life in India. The crane is sacred and the parrot is love. 

The frog sometimes appears at the four corners of a pictorial rug made in India and is a harbinger of happiness. In Persian rugs ducks are the animal which herald happiness. Crocodiles seem to hold a special place with Moroccan rug weavers, often accompanied with the inscription “He is God.” Butterflies signify vanity in China, Cobra snakes denote wisdom in India, and the lion represents power everywhere. As one might expect, panthers, tigers, lions, leopards, and other wild dangerous animals appear often in pictorials because of the power, strength, and exalted place they occupy in the hierarchy of wildlife. Finally, a common scene contains animals fighting, either to represent the struggle of life, or the triumph of good over evil. 

Illustrates figurative and abstract symbols of nature in rugs
Moroccan Rug with abstract flowers and insects.

Contemporary Use

Whether Hunt pictorials are used to evoke masculinity and power in a space, or Garden pictorials to bring peace and serenity, the concrete jungles the majority of us live in today ache for nature. Hand knotted rugs are a great way to incorporate wildlife into our living spaces, especially if we don’t have green thumbs or even pets at home. These rugs can work well in modern spaces just as easily as in traditional spaces. A touch of the wild can add a whole lot of character to an otherwise conservative or simply furnished space. 

Illustrates various pictorial of nature in Persian rug carpet
Semi-Antique Kashmar Persian rug depicting various natural scenes
Hand Knotted

Hand Knotted Rugs: The Investment Piece

There are stocks, bonds, real estate, cryptocurrency, art, vintage cars, and rugs. People around the world buy all of these items in the hope that they will not only hold, but increase in value in the years to come. Rugs fall into a handful of investment categories: collectibles, antiques, handicrafts, et. Investment in collectibles is on the rise because many are realizing that as we hurtle through space on planet earth towards an increasingly digitized life, the items that become the most valuable are those from the past that cannot be replicated for one reason or another. These can be cars no longer manufactured, bottles of wine, stamps, baseball cards, old gadgets, fine china, comic books, even sneakers these days. These collectibles don’t have to be considered “antiques” to hold extraordinary value. 

The best part about many collectibles is that you can invest in something you truly love. As consumers we generally buy things that will never be resold or hold value longterm. We consume material things and the money is gone. With collectibles, however, you can enjoy an item and still be able to recoup your money. The only problem might be that when you get used to having something around, you may not want to part with it later. That’s love! And the great thing about collectibles is that when you fall out of love, the return on your investment could potentially be great. Handnotted rugs fall into this category in a big way.

Investment in Art: Handknotted Persian rug
Tabriz Persian Rug

Scarcity and Perception

Hand knotted rugs have always maintained tremendous value. For over 500 years, starting with elite citizens who coveted masterpieces of hand knotted rugs and displayed them in grand homes and palaces to today when even an average person can display a beautiful rug in a not so grand studio apartment. Over those years weavers increased production as the world’s appreciation grew. Yet, things have changed in the past 40 years. As the world sees fewer and fewer rugs actually made by hand and dyes become predominantly chemical, materials more synthetic, the value of even non-antique quality rugs that are new or only a few decades old has increased manyfold. Age hardly matters, it’s the quality of materials and handmade aspect that is dying out.

Depending on where you are from, you may see the value of a rug in different ways. Europeans have in the past seen hand knotted rugs as art and accordingly have been willing to spend more to invest in a great piece. European aristocrats started the trend, but many average European began to appreciate and collect “oriental” carpets, as they were known, starting in the 1960s. 

Others see rugs as a handicraft, a piece that represents the culture and traditions of a people from a particular region or nation. People who are interested in handmade rugs as a window into a different culture might buy rugs while on a trip abroad to bring home as a souvenir. Of course, these days you no longer have to travel to Morocco, Iran, Afghanistan, or Turkey to buy a rug. Online markets abound, bringing attention and accessibility to beautiful floor coverings from around the world. 

 

Accruing Value

There are several reasons hand knotted rugs are steadily increasing in value. As already mentioned, rugs are increasingly made in factories. The hand knotting traditions in various parts of the world are slowly dying and so the number of hand knotted rugs in the world will steadily decrease in the future. Make no mistake, the value of handmade rugs will at some point grow exponentially simply because there is a finite number. To be sure there are a few people in a few places who will possibly continue these traditions. But they are few and far between. The closest example of a similar invest is Bitcoin. There can only ever be a finite number of Bitcoin and there are very few left to mine. As such the price has recently shot up and will no doubt continue to rise as the alternative currency becomes more and more scarce. A similar phenomenon is happening to hand knotted rugs, in particular with Persian rugs.

Additionally, the quality of the limited hand knotted pieces that do continue to be made will actually decline, making the older ones more valuable in comparison. Organic materials are not just more difficult to acquire, they are more expensive, hence the shift is swift towards synthetic materials and machine made.

 Finally, exploding markets and demand contribute to rising values. Pre-pandemic, the travel and tourism industry had exploded to such a degree that those seeking rugs as collectibles had increased ten-fold over the previous decade. And those who didn’t and still don’t travel have access to online markets. So essentially, most people have access to art and handicrafts like hand knotted rugs from other countries at all times. As global wealth and everyone’s access multiplies, the hand knotted rug market is expected to double by 2023. So what does that mean? Well, if demand is doubling, but fewer pieces are being produced, it’s inevitable that values will rise, potentially tripling or even increasing 5x, maybe even 10x by 2025.

Investment art rug hand knotted Persian rug
Ultra Vintage washed Persian Rug

Caring for your investment piece

You don’t have to lock your rug away in a dark cellar away from sunlight, visiting it on Sundays for a quick moment of admiration. Your rug can retain and increase in value even with regular use. Because these rugs, particularly those made of primarily wool knotting on a cotton foundation, are so durable, they don’t lose value with use. In fact, the opposite can happen. That is not to say a rug can be torn apart and still be valuable, although that’s possible too. These days “patchwork” rugs, made of pieces from several different rugs, have become very popular. But normal wear and even occasional washing adds softness and a certain sheen to hand knotted rugs that cannot be attained when they are locked away in a bank vault. Some of the most beautiful Persian rugs in the world would not be as beautiful if they had never been used. 

So do not be afraid to place your rug in the living room, dining room, hallway, even the kitchen or bathroom. Everyday use adds charm to a well-made rug in a way that will never happen with machine made rugs. With hand knotted carpets you can literally sit on your invest. Heck, you can eat, dance, play, pray, and even sweat on your investment.

Traditional Persian Rug Handknotted Kashan
Kashan Persian Rug

Choosing a Rug

With stocks, a typical piece of advice is “buy what you use.” If you shop with Amazon, buy stock in Amazon. If you wash your clothes with Tide and wipe up spills with Bounty, buy Proctor & Gamble. Products you prefer and use regularly are probably also products many other people use and prefer. It’s the same with rugs. 

Rustic Persian Rug Gabbeh Hand Knotted
Gabbeh
Investment Art: Handknotted Persian Rug Heriz
Heriz

In more traditional cultures, rugs are a necessity to cover a dirt floor or keep a room in colder climates warm, but in the western world the main reason for acquiring a rug is aesthetic. The choice of rug depends on the style of home or in other elements of the home’s decor. If you prefer a more rustic, nomadic aesthetic, look toward investing in a Gabbeh rug from Iran or a Berber from Morocco. If your tastes are more refined and formal some great investments can be made in Isfahan and Nain rugs. Traditional Persian rugs like those made in Tabriz, Mashad, Kashan, and Kerman are always a great stable investment. If you prefer more geometric or abstract hand knotted pieces, Heriz, Bakhtiar, and Ziegler rugs are fantastic investments that have always increased tremendously in value.

No matter your taste, you are sure to pick one that will appreciate in value if it is hand knotted and well made. There is no use in agonizing over whether another person might find it attractive in the future. If you love it now, should you ever decide to sell in the future, it will surely find a new home with someone who can appreciate it. If not, you can always sell it back to us through our buyback program (See below).

 

The Marketplace

One of the biggest reasons for increased demand for any type of rug or carpet, is a global market expected to reach anywhere from $40 to possibly $100 billion (in the bull case so to speak). Construction has boomed and continues to boom despite some setbacks in 2020. This means that there are more spaces to fill, not just residential homes, but also commercial spaces like hotels, offices, shops, and even houses of worship. The market for rugs in cold climates is particularly robust because rugs can provide insulation and reduce heating costs, which is also climate friendly. In urban areas, rugs are essential in high density residential and commercial building for reduction of noise and echoing. 

Then there are the reasons for increased demand specifically for hand knotted rugs. As mentioned already, the global collectibles market is booming at a pace of double, often triple other investment types. Despite a larger disparity between the global rich and the global poor, the reality is that there is more money than ever in the hands of more people than ever across the globe. That money has to go somewhere and it is often finding a home in collectibles that can be bought, sold, and exchanged digitally, on the internet. That is the way people today do most of their shopping, banking, and investing. And for that reason, finding money value for items that may have once only had emotional value to a select few, can easily be accessed by anyone. A lava lamp, an old GI Joe toy, a car from the 1990s, a Persian rug from the 1980s, an East German police badge from the 1970s, an old Blackberry, almost anything you have stashed away has value and a buyer on the internet. 

The resale of hand knotted rugs also happens to be good for the environment. It’s the greenest way to cover your floors. All of the hand knotted rugs that are sourced from village are put through a rigorous washing and sanitizing process before export and go to customers with minimal expenditure of greenhouse gases. That is not so with new rugs made in factories. If you’re buying the rug from another individual, you can contact a local professional rug cleaner to do the job. 

 

An Element of Passion

When you investment in a stock, you’re looking for a company that’s demonstrated proof of concept and scalability among other things. With collectibles like Persian rugs the most important element is passion. Do you love what you’re buying? Do you want to keep it for a long time? Do you want to take good care of it so that it will last longer? If the answer is yes to any of these questions, then Persian rugs might be an investment for you.

Another way to look at collectibles as investments is to seek out a piece with longevity and durability. People have been collecting hand knotted carpets from around the world for centuries. The allure is not going to disappear overnight so your investment is safe. Rugs may not always be the hottest collectible, but they will never disappear as a collectible, much like stamps. By contrast, hot collectible markets like the Pokèmon trading cards could potentially lose their market. You can invest in these types of collectibles if you’re crazy about them, but beware they may not stand the test of time. 

Handknotted Persian Rug
Kerman

Bottom Line

Beauty aside, what’s important in an investment is the bottom line. No one can tell you what to buy or where to invest your money, and financial advisors hardly have a great track record. They are wrong six times out of 10. But there is no question that Persian rugs have stood the test of time. A study by a British firm concluded that on average the value of a hand knotted Persian rug has risen 12 percent annually over the past 65 years. That definitely beats the stock market! 

We are so confident in the enduring value of Persian hand knotted rugs that Handknotted.com will buy your Persian carpet back any time. This is not a return policy. It is a buyback program that should make buying a rug from us an easy decision to make.